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Mini attempts first ever back flip

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The beauty of internet based media is that it encourages brand marketers to create killer content for their marketing efforts. The following stunt may be an advertisement, but how cool is it to see a Mini flying upside down through the air?

French daredevil Guerlain Chicherit is the lucky guy behind the wheel of the heavily modified Mini, who was attempting the world’s first “unassisted” back flip. While the use of a ramp is somewhat predictable, I am curious as to exactly how one would “assist” a back flip!