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Maserati offers taste of la dolce vita

Published February 19, 2013

If you’re looking for a glimpse into the lifestyle of the rich and famous at the Canadian International AutoShow, the Maserati exhibit is a good place to start.

With four elegant cars on display, you’ll get a chance to see what kind of cars only those who can afford to buy them drive.

Maserati lovers at the Toronto show may see that the 2014 Maserati Quattroporte is beefier than the outgoing model. But designers worked hard to disguise its new heft: It’s wider, longer, but still beautiful.

The four-door luxury sedan will be using Ferrari’s V8 and V6 engines, depending on the model. The V8 can generate an impressive 523 horsepower to send the lush sedan smoking. The V6 is no slouch either, and boasts over 400 horsepower and 406 lb.-ft. of torque on only 1,750 rpm. Not bad for such a big vehicle.

The Quattroporte with the V6 comes with a completely new all-wheel-drive system to improve handling, efficiency and reduce the weight of the vehicle.

“The fact that now there is an all-wheel drive offered, it’s pretty significant,” said Robert Vacca, director of marketing for Maserati of Ontario.

“It’s something over the years a lot of our clients have requested and we’ve been able to satisfy it. It’s the biggest change to the line,” Vacca added.

It’s large, it’s extravagant (in look and in price) and it’s certainly an Italian-made automotive masterpiece and an impressive sixth-generation version of a model originally released in 1963.

Looking for a sleek, well-designed convertible with beauty and a pile of power? The Maserati GranTurismo Convertible Sport may be what you want.

With a tweaked design to improve the aerodynamics inspired by the limited edition GranTurismo, MC is a true four-seater.

“It’s been an extremely well-received car,” Vacca said. “The sedan, everyday driving for a gentleman with a family. The couple and the convertible are more edgier and we’re able to hit a bigger segment of the market.”

And a bigger segment is just what Maserati wants. Vacca said the company has set a 2015 global sales goal of 50,000 vehicles.

It’s aggressive, Vacca said, but it’s something he thinks the company can achieve with more accessible models that cater to a larger pool of potential clients.

“It’s a lot of cars. They went from 10,000 in 2012 and they want to hit 50,000 in 2015 so with what we’re showing at the show, we’re confident we will be able to hit

those numbers,” he said.

If you want to check out Maserati’s booth, it’s on Level 100 of the North Building at the Metro Toronto Convention Centre, as part of the Auto Exotica exhibit.

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