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Lexus tweet offends introverts

Automaker inadvertently implies shy people need 'fixing'

Published September 20, 2013
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Introverts went on the offensive yesterday after Lexus inadvertently ruffled their feathers with a tweet suggesting they need fixing.

The tweet, intended to market the personality-changing power of a sexy car, said simply: “Introverted? That can be changed” and showed a photo of a dark, shiny Lex.

It went over like lead balloon.

Introverts, authors and social workers everywhere immediately began railing against the automaker in 140 characters or less.

“Dear @Lexus, you owe introverts an apology,” tweeted Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking.

Others responded by tweeting “Why would I want to change?” and “Being an introvert rocks, so I guess I don’t need your car, is what you’re telling me. Thanks for the heads-up.”

The Consumerist called the whole affair “a prime example of ‘Think before you tweet,” and challenged Lexus to respond.

Lexus was swift to try to make amends, tweeting: “Introverts, extroverts, we love you all!!!”

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