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Kia Sportage and Optima win Red Dot Awards

Kia Motors has once again picked up two prizes at the 2016 ‘Red Dot Awards’ for Product Design.

  • Kia Design awards

Kia Motors has once again picked up two prizes at the 2016 ‘Red Dot Awards’ for Product Design, one of the most prestigious international product design competitions.

The new Kia Sportage compact SUV and Optima sedan – the carmaker’s two latest models – both received coveted ‘Red Dots’.

The independent judging panel even honoured the Kia Optima with a ‘Best of the Best’ award, the competition’s highest distinction, for which only the most groundbreaking designs in a category are eligible.

The new generations of the Optima and the European Kia bestseller, the Sportage, were launched across Kia’s global markets earlier this year.

These new prizes have seen both models defending their Red Dot Awards – both the previous generations of the Kia Sportage and Kia Optima also received Red Dot awards in 2011, while the Optima retains its ‘Best of the Best’ prize.

Now, in 2016, every model in the current Kia product range has a Red Dot.

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