4x4 off-road safari. Egypt. Sinai desert
This ad spot by Leo Burnett Argentina might go down in infamy as one of the most irrelevant automotive advertisements of all time.
The ad is for the new Fiat Palio supermini, but the storyline begins with the female telling her honey that she is planning to increase her bustline, followed by her man internally expressing his joy.
I’m all for gratuitous cleavage, but even I can’t see how this ad is relevant to car sales! Take a look and tell us if you agree in the comments below.