The image of cars in a showroom
In what might be the greatest Formula 1 marketing effort of all time, Red Bull Racing recently let David Coulthard loose in New York City and New Jersey behind the wheel of an F1 car. Naturally, they shot video of the whole deal, set it to some kickin’ tunes and let it loose on the Internets. They even came up with the ultimate tag line for the upcoming Formula 1 race in Jersey: “Lady Liberty will be watching. Will you?”
Not only does the video include some killer footage of DC tearing up the streets and the Lincoln Tunnel, but he even does a little bit of Ken Block style hooning on the waterfront. Look out for those cyclists!
Porsche Canada announces 2013 Camp4 details
I know that NOBODY wants to think about winter on Labour Day weekend, let alone driving in the white stuff, but Porsche has just released details of next year’s Camp4. Writing about cars means that I get to experience some pretty cool automotive events as part of my job (can you really call this a job?) and Camp4 is absolutely one of the most incredible driving events I have ever been involved with. Offered in select countries, Camp4 gives Porsche enthusiasts the opportunity to experience the latest products from the brand while learning how to control them on snow and ice. You can think of it as an Über advanced winter driving clinic, but it really is more than that. It is four or five days of insane fun that will teach you skills that might just save a life one day. The icing on the cake for 2013 is that Camp4 participants will be the first to experience the 2013 Carrera 4 models in Canada. It isn’t a cheap event, but trust me, it is the most fun you will EVER have in a car!
I shot the photo above at the first ever Camp4 Canada in 2011. To learn more, visit Camp4 Canada after you check out the video from Porsche below.
Alex Zanardi to compete in London Paralympics this week
Long-time racing fans know the name Alex Zanardi all too well. The Formula 1 and Champ car driver was a fan favourite in both series. In 2001, Zanardi was involved in a terrifying crash at the Lausitzring which resulted in the amputation of both of his legs due to the extreme injuries. Ever the competitor, Zanardi began racing cars again in late 2003, this time in touring cars. Racing in the world Touring Car Championship, Zanardi continued to drive until 2009, scoring several wins in the ultra competitive series. That same year, he announced that he was going to retire from car racing to focus on his new passion: hand bikes. The Italian even went so far as to say he would compete for his country in the 2012 Paralympics.
That time has come and Zanardi has made good on his promise. He is competing in the Men’s Individual Road Race and Time Trial and the Men’s Team Relay and is considered a prime candidate for the Gold in the individual events. Ironically, the races will take place at the legendary Brands Hatch Circuit. Fans can keep tabs on Zanardi through his bio page on the Paralympics site. He will be racing on Wednesday, Friday and Saturday.
I found this great interview with Alex Zanardi by HBO that was shot earlier this year.