It’s a fitting first venture for Hot Wheels from toy cars into real world roadsters.
For the first-time ever, the toy car makers have partnered up with Chevrolet to produce a limited edition Camaro. Modeled after the first-ever Hot Wheels to come off the production line in 1968 as part of a 16-car collection, Hot Wheels spokesperson Donna Polimac said it brings to life what the Hot Wheels line stands for: speed, power and performance.
The car brings to life the childhood dreams of a number of people, she added.
“It’s amazing to bring one of our Hot Wheels to life,” she said. “The grille is a specialized Hot Wheels grille. The reason Hot Wheels became popular was because they were faster than any other toy car out there at the time.”
A limited number of Camaro Hot Wheels will be produced in the first quarter of 2013 – and the one on display was produced at the Camaro plant in Oshawa. Polimac wasn’t sure how many would be available in Canada, but said it won’t be many and whatever is available is likely to go quickly.
“It’s the first time we’ve ever partnered with a car manufacturer to make a real car,” Polimac said.
The Camaro will be available in coupe and convertible models – in 2LT (V-6) and 2SS (V-8) trims. The appearance combines exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior colour and unique graphics, echoing the cues that Hot Wheels enthusiasts recognize – including red-lined wheels, Polimac said.
The result is instantly recognizable as Hot Wheels.
“People can really relate to this car,” she said. “We know that boys that love cars become men that love cars. It’s a real throwback to the original style of Hot Wheels.”
To make the unveiling even more special, Hot Wheels has set up a Camaro-matic vending machine. Available only at the Canadian International AutoShow, the vending machine will deliver your very own Hot Wheels blue camaro, a 1:68 scale model of the real-life machine, either in a traditional Hot Wheels package or in a plastic display case.
Polimac said Hot Wheels has also created a curriculum that teachers can download from its website starting next week and use in the classroom to help young students with learning to count and organize.
“Hot Wheels is for everyone,” she said. “Counting, sorting and collecting are precursors to math skills. It’s a way to make them really interested. Hopefully it will really create the collectors of the future.”