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Filmmaker wins new BMW for this six-second video

Published June 15, 2012

BMW recently held a contest for filmmakers called “0 to Desir3 in 5.9 Seconds.” The automaker asked contestants to create an ad spot that was just 5.9 seconds long for the new 3 series. Why so short? 5.9 seconds is exactly the time it takes for the newest 3 to zoom from rest to 60 mph (96 km/h).

The winner out of more than 2,000 submissions was called “Test Drive Nostalgia” and was created by Earl Duque. Duque earned a brand new 3 series sedan for his troubles, having been chosen as the best of the six finalists. See the winning short below along with the other finalists.

Vehicle Image
    • Price: $51,400

    MSRP

    • Price: $52,200
    • Price: $24,590
    • Price: $22,895
    • Engine: 3.5 V6 G
    • Horsepower: Not defined
    • Transmission: AT
    • Drive Type: RWD
    • Cylinder: 6
    • Transmission Speed: 6

    Performance

    • Engine: 3.5 V6 G
    • Horsepower: Not defined
    • Transmission: AT
    • Drive Type: AWD
    • Cylinder: 6
    • Transmission Speed: 6
    • Engine: 2.5 I5 G
    • Horsepower: Not defined
    • Transmission: MT
    • Drive Type: FWD
    • Cylinder: 5
    • Transmission Speed: 5
    • Engine: 2.4 I4 G
    • Horsepower: Not defined
    • Transmission: AT
    • Drive Type: FWD
    • Cylinder: 4
    • Transmission Speed: 6
    • City: 10.5
    • Highway: 7.3
    • Fuel Type: Gas
    • Fuel Tank Low/High: 17/17

    Fuel Economy

    • City: 12.2
    • Highway: 7.8
    • Fuel Type: Gas
    • Fuel Tank Low/High: 19/19
    • City: 9.9
    • Highway: 6.2
    • Fuel Type: Gas
    • Fuel Tank Low/High: 15/15
    • City: 9.9
    • Highway: 6.2
    • Fuel Type: Gas
    • Fuel Tank Low/High: 16/16
    • Airbags: Yes
    • ABS Brakes: Yes
    • Traction Control: Yes
    • Stability Control: Yes
    • Safety Rating: -
    • Child Sensor: Yes
    • Park Distance Control: Yes

    Safety

    • Airbags: Yes
    • ABS Brakes: Yes
    • Traction Control: Yes
    • Stability Control: Yes
    • Safety Rating: -
    • Child Sensor: Yes
    • Park Distance Control: Yes
    • Airbags: Yes
    • ABS Brakes: Yes
    • Traction Control: Yes
    • Stability Control: Yes
    • Safety Rating: -
    • Child Sensor: Yes
    • Park Distance Control: Yes
    • Airbags: Yes
    • ABS Brakes: Yes
    • Traction Control: Yes
    • Stability Control: Yes
    • Safety Rating: -
    • Child Sensor: Yes
    • Park Distance Control: Yes
    • Sunroof: Yes
    • Air Conditioning: Yes
    • Power Windows: Yes
    • Power Door Locks: Yes
    • Leather Seats: No
    • Power Seats: Yes
    • Music System: Yes
    • Navigation System: Yes
    • Cruise: Yes
    • Keyless Entry: Yes
    • Rain Sensing Vipers: Yes
    • Heated Seats: Yes
    • Climate Control: Yes
    • Steering Wheel Controls: Yes
    • Power Mirrors: Yes

    Comfort & Convenience

    • Sunroof: No
    • Air Conditioning: Yes
    • Power Windows: Yes
    • Power Door Locks: Yes
    • Leather Seats: Yes
    • Power Seats: Yes
    • Music System: Yes
    • Navigation System: No
    • Cruise: Yes
    • Keyless Entry: Yes
    • Rain Sensing Vipers: Yes
    • Heated Seats: Yes
    • Climate Control: Yes
    • Steering Wheel Controls: Yes
    • Power Mirrors: Yes
    • Sunroof: Yes
    • Air Conditioning: Yes
    • Power Windows: Yes
    • Power Door Locks: Yes
    • Leather Seats: Yes
    • Power Seats: Yes
    • Music System: Yes
    • Navigation System: No
    • Cruise: Yes
    • Keyless Entry: Yes
    • Rain Sensing Vipers: No
    • Heated Seats: Yes
    • Climate Control: No
    • Steering Wheel Controls: Yes
    • Power Mirrors: Yes
    • Sunroof: No
    • Air Conditioning: Yes
    • Power Windows: Yes
    • Power Door Locks: Yes
    • Leather Seats: No
    • Power Seats: No
    • Music System: Yes
    • Navigation System: No
    • Cruise: Yes
    • Keyless Entry: Yes
    • Rain Sensing Vipers: No
    • Heated Seats: No
    • Climate Control: No
    • Steering Wheel Controls: Yes
    • Power Mirrors: Yes
    • Max. Seating: 5
    • Number of Doors: 4
    • Seats: 5
    • Power Adjustable Seats: Yes
    • Specialty Seats: Yes
    • Interior: Yes
    • Leather Seats: Yes
    • Power Seats: Yes
    • Heated Seats: Yes

    Interior

    • Max. Seating: 5
    • Number of Doors: 4
    • Seats: 5
    • Power Adjustable Seats: Yes
    • Specialty Seats: Yes
    • Interior: Yes
    • Leather Seats: Yes
    • Power Seats: Yes
    • Heated Seats: Yes
    • Max. Seating: 5
    • Number of Doors: 4
    • Seats: 5
    • Power Adjustable Seats: Yes
    • Specialty Seats: Yes
    • Interior: Yes
    • Leather Seats: Yes
    • Power Seats: Yes
    • Heated Seats: Yes
    • Max. Seating: 5
    • Number of Doors: 4
    • Seats: 5
    • Power Adjustable Seats: No
    • Specialty Seats: Yes
    • Interior: Yes
    • Leather Seats: Yes
    • Power Seats: Yes
    • Heated Seats: Yes
    • Awards: -

    Awards

    • Awards: -
    • Awards: -
    • Awards: -

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