Rolls-Royce Motor Cars, the ultra-luxury unit of BMW AG, rolled out its latest model in the United Kingdom today. To mark the occasion and get the car onto the radar of well-heeled shoppers, the company is displaying the lusciously designed Wraith in the high-end Harrods department store in London until Saturday.
The Wraith has a distinctive slope to its rear end that has generated buzz in car-design circles since its debut at the Geneva Motor Show in March.
The car on display in Harrods has a traditional Rolls-Royce two-tone paint job of midnight sapphire and Cassiopeia silver aimed at accentuating its “fastback” styling.
The fastest and most powerful Rolls in the company’s history (it boasts a 0-60 mph time of 4.4 seconds), the Wraith takes the Ghost’s underpinnings to the extreme, packing a 6.6-litre twin-turbo with 624 horsepower and 590 lb-ft of torque into a sleek two-door fastback form.
Carbuzz.com reports that Goodwood is planning to replace that last bit with a folding roof mechanism to offer it as a convertible. A drop-head version of the Wraith is apparently in the cards, but it could take a couple of years to bring to market.
A new Phantom is also said to be in the works, with a potential plug-in hybrid option that would bridge the gap between the conventional 6.75-litre V12 and the aborted 102EX electric prototype.
New versions of the Phantom Coupe and Drophead Coupe would follow, although CEO Torsten Muller-Otvos nixed the idea of a Rolls-Royce sport utility.
With files from Carbuzz.com
- A lusciously designed Rolls-Royce Wraith in the window of Harrods department store on Monday, where it will subtly command the attention from now until May 4.
- LONDON, ENGLAND - APRIL 29: A new Rolls-Royce Wraith coupÃ© car is displayed in a window of Harrods department store on April 29, 2013 in Knightsbridge, London, England. The Wraith was launched at the Geneva Motor Show last month and is the most powerful Rolls-Royce ever with a 624bhp V12 engine delivering a 0-60mph time of 4.4 seconds. (Photo by Oli Scarff/Getty Images)
- The Wraith is the most powerful Rolls-Royce ever, with a 624bhp V12 engine delivering a 0-60mph time of 4.4 seconds.