Fiat 'winning' with Charlie Sheen
Actor steers Abarth to glory, helps himself to a few mermaids, in new ad
Fiat has a thing for funny. Its offbeat ads are a delight, thanks in no small part to self-declared winner, warlock and tiger-blooded actor Charlie Sheen. Sheen signed on to promote the Abarth 500 more than a year ago with an ad that showed him partying it up while under house arrest. Now he’s back with a new ad for the Abarth 500 Cabriolet (video below), in a takeoff on the video for “Sexy People” by Arianna and Pitbull. This time, he’s stranded on a desert island with nothing but a car and a pair of mermaids. Which I’m sure he refers to as goddesses. You see where this is going . . .
With files from CarBuzz