Cadillac launches Book model plan
Rather than owning a single vehicle, BOOK members can switch between different Cadillacs to best suit their needs with this first-of-its-kind subscription service from an OEM.
Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac.
For a flat monthly fee ($1,500), BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.
“BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession.
The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change.
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Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.