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BMW to roll out new category: The 4 Series

Published December 6, 2012

DETROIT — It’s only one number higher. But BMW is hoping that a small numerical change will translate into extra dolllars on the showroom floor.

For decades, the German automaker has sold an array of iconic 3 and 5 Series automobiles. Now it is adding a new category: The 4 Series, BMW said in a statement Wednesday.

That category will debut with a coupe that now is part of the 3 Series.

“The ’4′ stands for greater sportiness, greater exclusivity and even clearer differentiation from the BMW 3 Series range,” the statement said. It almost certainly will come with a higher price, although that wasn’t released.

The new coupe, which has its own design, adds to the qualities of the 3 Series in aesthetics, dynamics and elegance, the company said. It’s longer, wider and lower than the current 3 Series coupe.

It’s a similar strategy that BMW has incorporated for its 5 and 7 Series cars, moving coupes one number higher.

BMW’s 3 Series is the top-selling luxury car in the U.S. with sales of 88,000 through November, up 4 percent from a year ago. The Mercedes “C” Class is second at nearly 74,000, according to Autodata Corp.

BMW gave no timetable for getting the 4 Series coupe to showrooms.

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