BMW to roll out new category: The 4 Series
DETROIT — It’s only one number higher. But BMW is hoping that a small numerical change will translate into extra dolllars on the showroom floor.
For decades, the German automaker has sold an array of iconic 3 and 5 Series automobiles. Now it is adding a new category: The 4 Series, BMW said in a statement Wednesday.
That category will debut with a coupe that now is part of the 3 Series.
“The ‘4’ stands for greater sportiness, greater exclusivity and even clearer differentiation from the BMW 3 Series range,” the statement said. It almost certainly will come with a higher price, although that wasn’t released.
The new coupe, which has its own design, adds to the qualities of the 3 Series in aesthetics, dynamics and elegance, the company said. It’s longer, wider and lower than the current 3 Series coupe.
It’s a similar strategy that BMW has incorporated for its 5 and 7 Series cars, moving coupes one number higher.
BMW’s 3 Series is the top-selling luxury car in the U.S. with sales of 88,000 through November, up 4 percent from a year ago. The Mercedes “C” Class is second at nearly 74,000, according to Autodata Corp.
BMW gave no timetable for getting the 4 Series coupe to showrooms.