Here is my rant for today:
Years ago, when the Toyota Atlantic Series was primarily Canadian, with numerous Canadian drivers and a Canadian sponsor, the marketing and the public relations were handled by a U.S. company.
So early one season, I received a fax (remember those?) of the entry list for the Atlantic race in support of the CART Long Beach Grand Prix. It had a whole bunch of American drivers from some of the most obscure places in that country, identified by their hometowns. For example, “Jimmy Vasser, Canoga Park, Calif.”
It also had a whole bunch of Canadian drivers — Jacques Villeneuve Sr., Trevor Siebert, Claude Bourbonnais and Stephane Proulx, among others — from one place: “Canada.”
I naturally had to write a column suggesting that it wouldn’t be all that hard to list the hometowns of those Canadian drivers — they’re not from Mars, you know?
But I also suggested that perhaps the reason the American PR firm hadn’t gone to that trouble was because the employees who prepared the list were so geographically challenged that perhaps they didn’t know enough about Canada to realize there were actually towns and cities up this way.
Over the years, I — like other Canadians — have continued to be bemused (shocked is too strong a word) by the ignorance displayed toward this country by many Americans.
I won’t embarrass him by naming him, but the guy who runs one of the four major auto racing series in North America said these exact words to me two years ago when I was talking to him about TV coverage of his series: “You don’t get ESPN2 in Canada?”
And I have an American friend — a good friend, in fact, whom I wish I could spend more time with and who is no dummy when it comes to Canada — who has a stepdaughter who knows absolutely nothing, and I mean, nothing about this place.
It’s not her fault; Canada is not important enough to most American educators for it to be included in curriculums. And I don’t necessarily think it’s ignorance on the part of many American adults; I think it’s disinterest. They could care less.
I accept this, for the most part.
But here I come again with the race entry list thing.
Some things never change, apparently.
The American Le Mans Series has issued the list of the 36 cars that are entered in the upcoming race at Road America. I looked at it out of curiosity because there are seven or more cars entered there than showed up for the race at Canadian Tire Motorsport Park a few weeks ago and I was wondering where they’d come from.
And then I started looking for the names of Canadian drivers. I found Tony Burgess from Toronto and Kyle Marcelli from Barrie and then I was stopped cold by this:
Kuno Wittmer, Montreal, ON.
Does anybody know how something like that can happen?
Everything you need to know about purchasing, maintaining and driving your car.
Become a member
Register now to access all features including:
- Save and ask friends to review vehicles
- Exclusive rebates & offers from local dealers
- Premium content, reviews and tools
All for free!
Already a member?
Registration 2 of 2
Welcome to Wheels!
As a final step we've sent a confirmation to your email address as a security measure. Please click the link in the email to complete your registration.
Terms of services
DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, TORONTO STAR IS PROVIDING THE TORONTO STAR WEBSITES ON AN "AS IS" AND â€œAS AVAILABLEâ€ BASIS AND MAKES NO WARRANTIES OR REPRESENTATIONS, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, IN ANY CONNECTION WITH THE TORONTO STAR WEBSITES, THEIR CONTENTS, OR ANY WEB SITE OR CONTENTS WITH WHICH IT IS LINKED. TORONTO STAR DOES NOT WARRANT THAT THE FUNCTION OF THE TORONTO STAR WEBSITES OR THEIR CONTENTS WILL BE UNINTERRUPTED OR ERROR FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE TORONTO STAR WEBSITES OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
TO THE FULLEST EXTENT PERMITTED BY LAW, UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL TORONTO STAR BE LIABLE FOR ANY LOSS OF USE, LOSS OF DATA, LOSS OF INCOME OR PROFIT, LOSS OF OR DAMAGE TO PROPERTY, OR FOR ANY DAMAGES OF ANY KIND OR CHARACTER (INCLUDING WITHOUT LIMITATION ANY COMPENSATORY, INCIDENTAL, DIRECT, INDIRECT, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES), EVEN IF TORONTO STAR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES, ARISING OUT OF OR IN CONNECTION WITH THE USE OF THE TORONTO STAR WEBSITES, THEIR CONTENTS, OR ANY WEBSITE OR CONTENTS WITH WHICH IT IS LINKED. IN NO EVENT SHALL TORONTO STARâ€™S TOTAL LIABILITY FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE), OR OTHERWISE, EXCEED THE AMOUNT PAID BY YOU FOR ACCESSING THIS SITE.X