Note: The story contains language that may be offensive to some readers
Fiat’s new generation of Alfa Romeo high-performance sedans will have a feature that is uniquely described by its CEO – a “wop engine.”
That is the characterization of the upcoming cars by the outspoken Sergio Marchionne, the Fiat-Chrysler boss who has dual Italian-Canadian citizenship. Marchionne spoke at the Detroit auto show on Monday.
The perennially delayed U.S. relaunch of the hotly awaited iconic racing brand has raised eyebrows and put Marchionne’s credibility on the line to execute it perfectly.
He will not start selling Alfas in the United States until the car is perfect, he said on Monday. Fiat has said some of the car’s parts will be made in United States and other parts in Italy but has not specified what will be made where.
“I cannot come up with a schlock product, I just won’t,” Marchionne told a room of journalists at the car show. “I won’t put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine.”
“There are some things that are well-done in Italy.”
After reporters registered evident surprise at his use of an ethnic slur, Marchionne turned to one of them and asked, “Why are you surprised?”
Marchionne has a penchant for using colourful language that has occasionally landed him in hot water.
In February 4, 2011, he caused a minor uproar by saying, “I want to repay the shyster loans,” referring to the high-interest rates on money lent to the company in 2009 by U.S. taxpayers as part of the Chrysler’s bankruptcy. The next day, he apologized for that remark.
Chrysler has fully repaid the U.S. Treasury for the loans.
Everything you need to know about purchasing, maintaining and driving your car.
Become a member
Register now to access all features including:
- Save and ask friends to review vehicles
- Exclusive rebates & offers from local dealers
- Premium content, reviews and tools
All for free!
Already a member?
Registration 2 of 2
Welcome to Wheels!
As a final step we've sent a confirmation to your email address as a security measure. Please click the link in the email to complete your registration.
Terms of services
DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, TORONTO STAR IS PROVIDING THE TORONTO STAR WEBSITES ON AN "AS IS" AND â€œAS AVAILABLEâ€ BASIS AND MAKES NO WARRANTIES OR REPRESENTATIONS, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, IN ANY CONNECTION WITH THE TORONTO STAR WEBSITES, THEIR CONTENTS, OR ANY WEB SITE OR CONTENTS WITH WHICH IT IS LINKED. TORONTO STAR DOES NOT WARRANT THAT THE FUNCTION OF THE TORONTO STAR WEBSITES OR THEIR CONTENTS WILL BE UNINTERRUPTED OR ERROR FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE TORONTO STAR WEBSITES OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
TO THE FULLEST EXTENT PERMITTED BY LAW, UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL TORONTO STAR BE LIABLE FOR ANY LOSS OF USE, LOSS OF DATA, LOSS OF INCOME OR PROFIT, LOSS OF OR DAMAGE TO PROPERTY, OR FOR ANY DAMAGES OF ANY KIND OR CHARACTER (INCLUDING WITHOUT LIMITATION ANY COMPENSATORY, INCIDENTAL, DIRECT, INDIRECT, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES), EVEN IF TORONTO STAR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES, ARISING OUT OF OR IN CONNECTION WITH THE USE OF THE TORONTO STAR WEBSITES, THEIR CONTENTS, OR ANY WEBSITE OR CONTENTS WITH WHICH IT IS LINKED. IN NO EVENT SHALL TORONTO STARâ€™S TOTAL LIABILITY FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE), OR OTHERWISE, EXCEED THE AMOUNT PAID BY YOU FOR ACCESSING THIS SITE.X