Camaro’s launch tops all rivals

The Chevrolet Camaro, which is built in Oshawa, has outscored all other new models for its launch, according to a major auto consumer information website.

Edmunds.com announced recently that the General Motors muscle car had won its first “Launch Breakthrough Award” over 53 other models that entered the market last year.

The website said the Camaro earned the highest overall score in an analysis of 18 factors including pricing, sales, market share, incentives, consumer ratings, inventory levels and dealer profit margins. “With its highly anticipated launch, the Camaro was the clear winner, commanding premium prices, spending little time on the dealership lots and becoming one of the best selling vehicles in its segment,” said Jessica Caldwell, senior analyst for Edmunds.com.

“The other top-ranked vehicles in this survey did not have an historic nameplate or an established fan base, but are still overcoming tough market conditions to resonate with consumers.”

Other vehicles which made the top ten in the firm’s rankings included the Porsche Panamera, Chevrolet Equinox, Ford Fusion hybrid, Cadillac SRX, Lexus RX350, Buick LaCrosse, Toyota Prius, Mercury Milan hybrid, and GMC Terrain.

More videos from Wheels.ca and our partners