2006 Hyundai Azera

Brian Moore

An abyss of ambition, Hyundai (the word means modern in Korean) is still refining its "brand truth," as the image makers say.

But one pillar is firmly in place: exceeding shopper expectations.

The firm's new flagship sedan, the Azera, reflects this approach. My lavishly equipped grey tester, with beige leather, even had a power screen on the back window for that corps diplomatique cachet and -- thank you! -- a tape deck.

Replacing the staid XG350, Azera comes only with a 3.8-litre, 263 hp, aluminum V6 and a five-speed automatic.

Starting prices range from $34,495 (base) to $37,495 (Premium).

THREE STARS

Smooth, pampering ride.

Excellent back-seat legroom.

Named Best New Family Sedan Over $35,000 by Canadian car writers.

THREE STRIKES

Decorative, derivative styling (there's even a BMW-style, raised trunk lid, known as the Bangle butt).

The just-invented Azera nameplate draws an emotional blank.

Tight forehead room.